Case Studies

BPF Strategic Research

200+ Research Data Points
20 Strategic Persons Selected for Interview
7 Insights Discovered
20 Emerging Trends

Project Summary

Mark was tasked with uncovering issues with dropping conversion rates and increasing bounce rates on landing page and check out for an e-commerce website. Insights provided management a method of socializing research findings which resulted in a website redesign approval. Branding, and logos have been redacted to protect client privacy.

Closer Look at data points from Dovetail

Screenshot of annotated prototype example:

Screenshot of annotated prototype example

Version: 2.0

Version Release Date: 10/01/24

My Role

I was brought on to scale design efforts as the sole UX Designer embedded on the product team with an Operations Executive and Product Manager. I recommended that we build a Design System in tandem with Wireframes so we could scale efforts, build only what was necessary, and quickly iterate on ideas. This would save time on short runways, and yield 15 Page Styles made up of 50+ sub-components in the span of three months.

Note: For the purposes of this case-study, I will be only focusing on the process of building the Design System. UX Research was done to better understand various internal and external user group. I also was an integral part of repairing systemic issues, sadly beyond scope for this case study.